United Agroproject - Case Study

In every professionals life, there are some projects that challenge you the most, that twist your bones after sleepless nights. And after endless work hours you achieve something amazing, you open new possibilities in your skill set. You feel proud by creating something new. let me introduce to one of the projects we are proud of - United Agroproject

Background

In 2015, Ministry of Agriculture of Georgia, announced unification of its agricultural projects in one grand project. The goal was to better manage projects portfolio, crossovers and communication to more than 3 million target audience. New grand project required grand announcement, thus we turned to our beloved event management organization TRICOLOR. We were in need of an event decoration that was conceptually new for the audience.

As usual, they came with the crazy idea. They created the design of a circle, representing the ongoing cycle of agricultural cultivation, circle of the four seasons. And for the maximum effect they place the screen in circle as well.

Screen of United Agroproject

It was a great challenge for us. We have to place big chucks of text inside the circular screen which was definitely not a space friendly shape. It took us 7 days and nights to fully embrace the shape and come up with a perfect presentation.

New brand identity was crafted by the masterminds of leavingstone

Result

We created something new and memorable. This project doubled our perception of what we can manage to do with a single 20 mb powerpoint file on an incredible event.

The buzz of this event lasted for over a week, people were amazed by stunning visuals and beautiful effects.

The project is active till this day. Check out more at www.apma.ge